OUR STORY

FAMILY-OWNED & OPERATED SERVING OUR COMMUNITY OVER 40 YEARS!

Wisconsin Firewood Company began with a simple idea: bring quality firewood home. Founder David Haug started hauling firewood from his cabin in the La Crosse area back to Milwaukee to heat his home and cut down on gas bills. Soon, neighbors and friends took notice—and wanted some for themselves.

That growing interest sparked a family venture. David’s younger brother Jim, always eager to start a business, teamed up with his wife Chris, who had a knack for conversation and an old International truck ready to roll. With Chris managing orders and dispatch calls, and the catchy phone number 769-WOOD (her idea), Wisconsin Firewood was officially in business.

When Chris fell ill, David and Jim’s mother Sylvia stepped in. A retired cook from Boys Tech High School, Sylvia brought her no-nonsense work ethic and high standards to the company. She believed in doing things right: split the wood small for easy handling, keep it clean and dry, deliver on time, and always focus on quality and service. Her motto? “Do it right, and you’ll have more customers than you know what to do with.” That philosophy still guides us today.

From those early days, we’ve grown into a four-acre operation located at 240 East College Avenue in Milwaukee, just south of Mitchell Airport. We source our wood sustainably—buying tree tops and cull logs left behind by logging operations—and age it on-site for six months to a year or Kiln-dry it to ensure it’s dry and ready to burn.

We proudly serve homeowners looking to warm their homes or enjoy a backyard fire pit, and we’re a trusted supplier for restaurants across southeastern Wisconsin. Our signature blend of hickory, oak, and cherry is especially popular for wood-fired cooking, including pizza ovens.

From West Bend to Kenosha and west to Waukesha, we deliver more than just firewood—we deliver warmth, reliability, and a family tradition of quality.